While perusing magazines at Fry’s last night, a magazine named Seed caught my eye. Its design looked like that of a men’s fashion/lifestyle magazine (slick type, black and white portrait on the cover), but inside, the articles were about autism, string theory, and aquaculture.

It was a science magazine for the masses, but it was doing it intelligently. The writing was smart, fresh, and I liked the overall design. But in a rush to leave Fry’s, I ended up not buying it.

Coming home, I learned that Seed has just been freshly re-designed and published after a one-year hiatus. Their motto “Science is culture” places their point of view not at science, but at science’s impact on society. I also found that their logo was designed by Stefan Sagmeister, and you can view a motion-based version of it at Phytotaxis, a aggregator of science- and culture-related news.