Dana, Graphic designer
Frequent photographer
Occasional crocheter
Science addict

Website
Flickr
Ask

From “Why Graphic Design is the Worst Brand Ever” by Ed Roach

The industry has allowed non-talents to flourish. Designers regularly under-charge for their services. They regularly present spec work. Businesses think nothing of letting the secretarial staff design their materials. … Many pass off the in-house design as a way to cut costs. What they fail to see and apparently forget from business 101, is that marketing should communicate their brand message and differentiate them - NOT something that must be accomplished for peanuts, by anyone who knows there way around photoshop.

(Thanks, Stacy)

tags: design practice